Privacy
Entity responsible for the processing of personal data is:
Glas Marte GmbH
Brachsenweg 39
6900 Bregenz
Tel.: +43 5574 6722-0
Email: datenschutz@glasmarte.at
Website: glasmarte.at
We have written this Privacy Policy (version 22.12.2020-111593631) in order to explain to you, in accordance with the provisions of the General Data Protection Regulation (EU) 2016/679, what information we collect, how we use data and what choices you have as a visitor to this website.
Unfortunately, it is in the nature of the matter that these explanations sound very technical, but we have tried to describe the most important things as simply and clearly as possible.
Automatic data storage
When you visit websites nowadays, certain information is automatically created and stored, and that is also the case on this website.
If you are visiting our website as you are now, our web server (the computer on which this website is stored) automatically stores data such as
in files (web server log files).
Typically, web server log files are stored for two weeks and then automatically deleted. We do not share this data, but we cannot rule out the possibility of this data being viewed in the case of unlawful conduct.
Cookies
Our website uses HTTP cookies to store user-specific data.
We explain below what cookies are and why they are used so that you can better understand the following privacy policy.
What exactly are cookies?
Whenever you surf on the Internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.
One thing cannot be dismissed: cookies are really useful little helpers. Almost all websites use cookies. More specifically, they are HTTP cookies, as there are other cookies for other areas of application. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically stored in the cookie folder, the "brain" of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.
Cookies store certain user data from you, such as language or personal page settings. When you visit our site again, your browser will return the "user-related" information to our site. Thanks to the cookies, our website knows who you are and offers you the setting you are used to. In some browsers each cookie has its own file, while in others, such as Firefox, all cookies are stored in a single file.
There are both first-party cookies and third-party cookies. First-party cookies are created directly by our website, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be assessed individually, as each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other "malwares". Also, cookies cannot access information on your PC.
For example, this is what cookie data might look like:
Name: _ga
Value: GA1.2.1326744211.152111593631-9
Purpose of use: Distinction between website visitors
Expiry date: after 2 years
A browser should support these minimum sizes:
What types of cookie are there?
The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point, we would like to briefly discuss the different types of HTTP cookie.
4 types of cookie can be distinguished:
Essential cookies
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user puts a product in the shopping cart, then continues to surf on other pages and only goes to the checkout later on. Thanks to these cookies the shopping cart is not deleted, even if the user closes his browser window.
Useful cookies
These cookies collect information about the user behaviour and whether the user receives any error messages. In addition, these cookies also measure the loading time and behaviour of the website in different browsers.
Target-oriented cookies
These cookies improve user friendliness. For example, entered locations, font sizes or form data are saved.
Advertising cookies
These cookies are also called targeting cookies. Their function is primarily to deliver individually adapted advertising to the user. That can be very handy, but also very annoying.
Normally, when you visit a website for the first time, you will be asked which of these cookie types you wish to allow. And of course this decision is also saved in a cookie.
How can I delete cookies?
You decide for yourself how and whether you want to use cookies. Regardless of the service or website from which the cookies originate, you always have the option to delete, deactivate or only partially allow cookies. For example, you can block third-party cookies, but allow all other cookies.
If you want to determine which cookies have been stored in your browser, or if you want to change or delete cookie settings, you can find this in your browser settings:
If you generally do not want cookies, you can set up your browser to always inform you when a cookie is to be set. This allows you to decide with each individual cookie whether or not to allow the cookie. The procedure varies depending on the browser. It is best to search for instructions in Google with the search term "Delete cookies Chrome" or "Disable cookies Chrome" in the case of a Chrome browser.
What about my data protection?
The so-called "cookie guidelines" have been in place since 2009. These state that the storage of cookies requires your consent. However, there are still very different reactions to these directives within the EU countries. In Austria, this directive was implemented in Section 96 paragraph 3 of the Telecommunications Act (TKG).
If you want to know more about cookies and aren't fazed by technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Request for Comments of the Internet Engineering Task Force (IETF) called the "HTTP State Management Mechanism".
Storage of personal data
Personal data that you transmit to us electronically on this website, such as name, email address, postal address or other personal information in connection with the transmission of a form or comments in the blog, will be used by us together with the time and the IP address only for the specified purpose, securely stored and not passed on to third parties.
We therefore only use your personal data for communication with those visitors who expressly desire contact and for the processing of the services and products offered on this website. We do not share your personal information without consent, but we cannot rule out the possibility that this data might be viewed in the case of unlawful conduct.
If you send us personal data by email, i.e. away from this website, we cannot guarantee the secure transmission and protection of your data. We recommend that you never send confidential data unencrypted by email.
Rights according to the General Data Protection Regulation
According to the provisions of the GDPR and the Austrian Data Protection Act (DSG), you are entitled in principle to the following rights:
If you believe that the processing of your data violates data protection law or your data protection claims have otherwise been violated in any way, you can complain to the supervisory authority, which in Austria is the data protection authority whose website you can find at https://www.dsb.gv.at/.
Evaluation of visitor behaviour
In the following privacy policy, we inform you whether and how we evaluate data concerning your visit to this website. The analysis of the collected data is usually anonymous and we cannot identify you as a person through your behaviour on this website.
You can find out more about the possibilities of objecting to this evaluation of your visit data in the following privacy policy.
TLS encryption with https
We use https to transmit data in an interception-proof manner on the Internet (data protection through technical design Article 25 paragraph 1 GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission over the Internet, we can ensure the protection of confidential data. You can recognise the use of this data transmission security by the small lock icon at the top left of the browser and the use of the abbreviation https (instead of http) as part of our Internet address.
Google Maps Privacy Policy
We use Google Maps from Google Inc. on our website. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe. With Google Maps, we can show you locations in a better way and thus adapt our service to your needs. By using Google Maps, data is transferred to Google and stored on Google servers. Here we want to go into more detail about what Google Maps is, why we use this Google service, what data is stored and how you can prevent it.
What is Google Maps?
Google Maps is an internet map service provided by Google. With Google Maps, you can search for exact locations of cities, landmarks, accommodations or businesses online using a PC, tablet or app. If companies are represented on Google My Business, more information about the company is displayed next to the location. In order to give directions for getting there, map sections of a location can be integrated into a website using HTML code. Google Maps shows the earth's surface as a road map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very accurate representations are possible.
Why do we use Google Maps on our website?
All our efforts on this site are aimed at providing you with a useful and meaningful time on our website. By integrating Google Maps, we can provide you with the most important information about various locations. You can see at a glance where our headquarters are situated. The directions always show you the best or fastest way to us. You can access the directions for travelling by car, public transport, on foot or by bicycle. For us, providing Google Maps is part of our customer service.
What data is stored by Google Maps?
So that Google Maps can offer its full service, the company must collect and store data from you. This includes, among other things, the search terms entered, your IP address and also the latitude or longitude coordinates. If you use the route planner function, the start address entered is also stored. However, this data storage takes place on the websites of Google Maps. We can inform you about this, but we cannot influence it. Since we have integrated Google Maps into our website, Google sets at least one cookie (name: NID) in your browser. This cookie stores data about your user behaviour. Google uses this data primarily to optimise its own services and to provide individual, personalised advertising for you.
The following cookie is set in your browser due to the integration of Google Maps:
Name: NID
Value: 188=h26c1Ktha7fCQTx8rXgLyATyITJ111593631-5
Purpose of use: NID is used by Google to adapt ads to your Google search. With the help of the cookie, Google "remembers" your most frequently entered search terms or your previous interaction with ads. This way you always get made-to-measure advertisements. The cookie contains a unique ID that Google uses to collect your personal settings for advertising purposes.
Expiry date: after 6 months
Note: We cannot guarantee completeness with regard to the details of the data stored. Especially when using cookies, changes can never be ruled out. In order to identify the NID cookie, a separate test page was created where only Google Maps was integrated.
For how long and where is the data stored?
Google's servers are located in data centres all over the world. However, most servers are located in America. For this reason, your data is increasingly stored in the USA. Here you can read exactly where the Google data centres are located: https://www.google.com/about/datacenters/inside/locations/?hl=de
Google distributes the data to various data carriers. As a result, the data can be retrieved faster and is better protected against possible manipulation attempts. Each computing centre also has special emergency programs. For example, if there are problems with Google hardware or a natural disaster paralyses the servers, the data will almost certainly remain protected.
Google stores some data for a specified period of time. With other data, Google only offers the possibility to delete it manually. Furthermore, the company also anonymises information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 and 18 months respectively.
How can I delete my data or prevent data storage?
With the automatic location and activity data deletion feature, introduced in 2019, information on location and web-app activity is stored for either 3 or 18 months – depending on your decision – and then deleted. In addition, you can also manually delete this data from the history via the Google account at any time. If you want to completely prevent your location from being captured, you need to pause the "Web and App Activity" section in your Google Account. Click "Data and Personalisation", then click the "Activity Setting" option, where you can turn the activities on or off.
In your browser, you can also disable, delete or manage individual cookies. This always works a little differently depending on which browser you are using. The following instructions show you how to manage cookies in your browser:
If you generally do not want cookies, you can set up your browser to always inform you when a cookie is to be set. This allows you to decide for each cookie whether or not to allow it.
Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. More information can be found at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI. If you want to learn more about Google's data processing, we recommend the company's own privacy policy at https://policies.google.com/privacy?hl=en.
Google Analytics Privacy Policy
We use the analysis tracking tool Google Analytics (GA) from the American company Google Inc. on our website. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe. Google Analytics collects data about your actions on our website. For example, if you click a link, this action is stored in a cookie and sent to Google Analytics. With aid of the reports we receive from Google Analytics, we can better adapt our website and service to your needs. In the following, we go into more detail about the tracking tool and inform you in particular about what data is stored and how you can prevent this.
What is Google Analytics?
Google Analytics is a tracking tool that is used to analyse the data traffic on our website. For Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions that you perform on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.
Google processes the data and we receive reports about your user behaviour. These may include the following reports:
Why do we use Google Analytics on our website?
Our goal with this website is clear: We want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.
The statistically evaluated data show us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimise our site so that it can be found more easily by interested people on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know very well what we need to improve on our website in order to provide you with the best possible service. The data also help us to make our advertising and marketing measures more individual and cost-effective. After all, it only makes sense to show our products and services to people who are interested in them.
What data is stored by Google Analytics?
Google Analytics uses a tracking code to create a random, unique ID that is associated with your browser cookie. This is how Google Analytics recognises you as a new user. The next time you visit our site, you will be recognised as a "returning" user. All the data collected are stored together with this user ID. Only this makes it possible to evaluate pseudonymous user profiles in the first place.
Your interactions on our website are measured by means of identifiers such as cookies and app instance IDs. Interactions are all kinds of actions you perform on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics can be linked to third-party cookies. Google does not share Google Analytics data unless we, as the website operator, approve it. Exceptions may occur if required by law.
The following cookies are used by Google Analytics:
Name: _ga
Value: 2.1326744211.152111593631-5
Purpose: As standard, analytics.js uses the cookie _ga to store the user ID. Basically, it is used to distinguish between website visitors.
Expiry date: after 2 years
Name: _gid
Value: 2.1687193234.152111593631-1
Purpose: The cookie is also used to distinguish between website visitors
Expiry date: after 24 hours
Name: _gat_gtag_UA_<property-id>
Value: 1
Purpose: Used to lower the request rate. If Google Analytics is provided through the Google Tag Manager, this cookie is named _dc_gtm_ <property-id>.
Expiry date: after 1 minute
Name: AMP_TOKEN
Value: no details
Purpose: The cookie has a token that can be used to retrieve a user ID from the AMP Client ID service. Other possible values indicate a logoff, enquiry or error.
Expiry date: after 30 seconds up to one year
Name: __utma
Value: 1564498958.1564498958.1564498958.1
Purpose: With this cookie, your behaviour on the website can be tracked and performance measured. The cookie is updated every time information is sent to Google Analytics.
Expiry date: after 2 years
Name: __utmt
Value: 1
Purpose: The cookie is used like _gat_gtag_UA_<property-id> to throttle the request rate.
Expiry date: after 10 minutes
Name: __utmb
Value: 3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics.
Expiry date: after 30 minutes
Name: __utmc
Value: 167421564
Purpose: This cookie is used to define new sessions for returning visitors. This is a session cookie and is only stored until you close the browser again.
Expiry date: After closing the browser
Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose: The cookie is used to identify the source of visitors to our website. In other words, the cookie stores the location from where you came to our website. This may have been a different page or an advertisement.
Expiry date: after 6 months
Name: __utmv
Value: no details
Purpose: The cookie is used to store user-defined user data. It is updated every time information is sent to Google Analytics.
Expiry date: after 2 years
Note: This list cannot claim to be exhaustive, as Google also continuously changes the choice of its cookies.
Here we show you an overview of the most important data collected with Google Analytics:
Heatmaps: Google creates so-called heat maps. Heatmaps show exactly the areas you click. This provides us with information about where you are "out and about" on our site.
Session duration: The amount of time you spend on our site without leaving the site is referred to by Google as the session duration. The session ends automatically if you have been inactive for 20 minutes.
Bounce rate: If you only look at one page on our website and then leave our website again, this is referred to as a bounce.
Account creation: When you create an account or place an order on our website, Google Analytics collects this data.
IP address: The IP address is only displayed in truncated form, so that an unambiguous assignment is not possible.
Location: The IP address can be used to determine the country and your approximate location. This process is also called IP location determination.
Technical information: Technical information includes among other things your browser type, Internet service provider or screen resolution.
Origin: Google Analytics and we are of course also interested in the website or advertisement from which you came to our site.
Other data includes contact details, any ratings, the playing of media (e.g. when you play a video through our site), the sharing of content via social media or adding to your favourites. The list does not claim to be complete and serves only as a general indication of data storage by Google Analytics.
For how long and where is the data stored?
Google has distributed its servers all over the world. Most servers are located in America, therefore most of your data is stored on American servers. Here you can read exactly where the Google data centres are located: https://www.google.com/about/datacenters/inside/locations/?hl=de
Your data is distributed to different physical data carriers. The advantage of that is that the data can be retrieved more quickly and is better protected against manipulation. Every Google computing centre has appropriate emergency programs for your data. For example, if Google's hardware fails or natural disasters paralyse servers, the risk of service interruption at Google still remains low.
Google Analytics has set a standard retention period of 26 months for your user data. After that your user data will be deleted. However, we have the option to choose the retention period of user data ourselves. We have five variants at our disposal:
If the specified time period has expired, the data is deleted once a month. This retention period applies to your data that are linked to cookies, user recognition and advertising IDs (e.g. cookies of the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data means the merging of individual data into a larger unit.
How can I delete my data or prevent data storage?
Under European Union data protection law, you have the right to receive information about your data and to update, delete or restrict it. With the help of the browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js), you can prevent Google Analytics from using your data. You can download and install the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=en. Please note that this add-on only disables data collection by Google Analytics.
If you want to generally disable, delete or manage cookies (regardless of Google Analytics), there is a separate guide for each browser:
Google Analytics is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. More information can be found at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=111593631. We hope we have been able to familiarise you with the most important information about data processing by Google Analytics. If you want to know more about the tracking service, we recommend this link: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245?hl=de.
Google Analytics reports on demographics and interests
We've turned on the ad reporting features in Google Analytics. The reports on demographics and interests contain information on age, gender and interests. This enables us to get a better picture of our users without being able to assign this data to individuals. To learn more about the advertising functions, visit https://support.google.com/analytics/answer/3450482?hl=en_AT&utm_id=ad.
You can stop the use of your Google Account's activities and information under "Advertising Settings" on https://adssettings.google.com/authenticated via a checkbox.
Facebook Pixel Privacy Policy
We use Facebook Pixel from Facebook on our website. For this purpose we have implemented a code on our website. The Facebook Pixel is a snippet of JavaScript code that loads a collection of functions that allow Facebook to track your user actions if you have come to our website via Facebook ads. For example, when you purchase a product on our website, the Facebook Pixel is triggered and your actions on our website are stored in one or more cookies. These cookies enable Facebook to compare your user data (customer data such as IP address, user ID) with the data of your Facebook account. Facebook then deletes these data again. The collected data is anonymous and unavailable to us and can only be used in the context of advertisements. If you are a Facebook user yourself and are logged in, your visit to our website will be automatically assigned to your Facebook user account.
We want to show our services or products only to those people who are really interested in them. With the help of Facebook Pixels, our advertising measures can be better tailored to your wishes and interests. Facebook users will therefore see suitable advertisements (if they have allowed personalised advertising). Furthermore, Facebook uses the collected data for analysis purposes and its own advertisements.
Below, we show you those cookies that were set by integrating Facebook Pixels on a test page. Please note that these are only example cookies. Depending on the interaction on our website, different cookies are set.
Name: _fbp
Value: fb.1.1568287647279.257405483-6111593631-7
Purpose: This cookie uses Facebook to display advertising products.
Expiry date: after 3 months
Name: fr
Value: 0aPf312HOS5Pboo2r.. Bdeiuf... 1.0.Bdeiuf.
Purpose: This cookie is used to make Facebook Pixels work properly.
Expiry date: after 3 months
Name: comment_author_50ae8267e2bdf1253ec1a5769f48e062111593631-3
Value: Author's name
Purpose: This cookie stores the text and name of a user who, for example, leaves a comment.
Expiry date: after 12 months
Name: comment_author_url_50ae8267e2bdf1253ec1a5769f48e062
Value: https%3A%2F%2Fwww.testpage...%2F (author's URL)
Purpose: This cookie stores the URL of the website that the user enters in a text box on our website.
Expiry date: after 12 months
Name: comment_author_email_50ae8267e2bdf1253ec1a5769f48e062
Value: Author's e-mail address
Purpose: This cookie stores the user's e-mail address, provided he has posted it on the website.
Expiry date: after 12 months
Note: The above cookies relate to individual user behaviour. Especially when using cookies, changes in Facebook can never be ruled out.
If you're signed in to Facebook, you can change your ad settings yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. If you are not a Facebook user, you can always manage your usage-based online advertising at https://www.youronlinechoices.com/uk/your-ad-choices, where you have the option to deactivate or activate providers.
If you want to learn more about Facebook's privacy policy, we recommend the company's own data policies at https://www.facebook.com/policy.php.
Facebook Automatic Advanced Matching Privacy Policy
As part of the Facebook Pixel function, we have also activated Automatic Advanced Matching. This function of the pixel allows us to send hashed emails, name, gender, city, state, post code and date of birth or phone number to Facebook as additional information, provided you have given us with this information. This activation allows us to match advertising campaigns on Facebook even more precisely to people who are interested in our services or products.
Google Tag Manager Privacy Policy
On our website we use the Google Tag Manager from Google Inc. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe. This Tag Manager is one of many helpful marketing products from Google. Through Google Tag Manager, we can centrally install and manage code snippets of various tracking tools that we use on our website.
In this privacy policy, we want to explain to you more precisely what Google Tag Manager does, why we use it and how data is processed.
What is Google Tag Manager?
Google Tag Manager is an organisational tool that allows us to centrally integrate and manage website tags through a user interface. Tags are small sections of code that record (track) your activities on our website, for example. For this purpose, JavaScript code snippets are inserted into the source code of our site. The tags often come from Google internal products such as Google Ads or Google Analytics, but tags from other companies can also be integrated and managed through the manager. Such tags perform different tasks. They can collect browser data, feed marketing tools with data, integrate buttons, set cookies and also track users across multiple web pages.
Why do we use Google Tag Manager for our website?
As the German saying goes: organisation is half the rent! And of course this also applies to the maintenance of our website. In order to make our website as good as possible for you and all the people who are interested in our products and services, we need various tracking tools such as Google Analytics. The data collected by these tools shows us what interests you most, where we can improve our services and to which people we should still show our offers. And for this tracking to work, we need to include appropriate JavaScript codes in our website. Basically, we could integrate each code snippet of the individual tracking tools separately into our source code. However, this takes a relatively long time and it's easy to lose track. That's why we use Google Tag Manager. We can easily install the necessary scripts and manage them from one place. In addition, the Google Tag Manager offers an easy-to-use user interface and programming skills are not required. In this way, we manage to keep order in our day jungle.
What data is stored by Google Tag Manager?
The Tag Manager itself is a domain that does not set cookies and does not store data. It acts merely as a "manager" of the implemented tags. The data include the individual tags of the different web analysis tools. The data is, so to speak, passed through to the individual tracking tools in the Google Tag Manager and is not stored.
However, it is an entirely different story with the embedded tags of the various web analysis tools, such as Google Analytics. Depending on the analysis tool, various data about your web behaviour are collected, stored and processed, usually with the help of cookies. For this purpose, please read our privacy policy texts for the individual analysis and tracking tools that we use on our website.
In Tag Manager's account settings, we have allowed Google to receive anonymised data from us. However, this concerns only the use of our Tag Manager and not your data, which is stored via the code snippets. We enable Google and others to obtain selected data in anonymised form. We therefore consent to the anonymous disclosure of our website data. Despite a long period of research, we were not able to find out exactly which aggregated and anonymous data are forwarded. In any case, Google deletes all information that could identify our website. Google combines the data with hundreds of other anonymous website data and creates user trends as part of benchmarking measures. In benchmarking, our own results are compared with those of competitors. Processes can be optimised on the basis of the information collected.
For how long and where is the data stored?
When Google stores data, these data are stored on its own Google servers. The servers are distributed all over the world. Most are located in America. You can find out exactly where the Google servers are located at https://www.google.com/about/datacenters/inside/locations/?hl=en.
You can find out how long the individual tracking tools store your data in our individual privacy policy texts for the individual tools.
How can I delete my data or prevent data storage?
The Google Tag Manager itself does not set cookies, but manages tags from various tracking websites. You will find detailed information on how to delete or manage your data in our privacy policy texts for the individual tracking tools.
Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. More information can be found at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=111593631. If you want to learn more about Google Tag Manager, we recommend the FAQs at https://www.google.com/intl/de/tagmanager/faq.htm.
Hotjar Privacy Policy
We use Hotjar from Hotjar Limited (Level 2, St Julian's Business Centre, 3, Elia Zammit Street, St Julian's STJ 1000, Malta) on our website to statistically analyse visitor data. Hotjar is a service that analyses your behaviour and feedback as a user on our website through a combination of analysis and feedback tools. We receive reports and visual illustrations from Hotjar that show us where and how you "move" on our site. Personal data are automatically anonymised and never reach Hotjar's servers. This means that you are not personally identified as a website user, but we still learn a lot about your user behaviour.
What is Hotjar?
As mentioned in the previous paragraph, Hotjar helps us analyse the behaviour of our site visitors. The tools that Hotjar offers include heat maps, conversion funnels, visitor recording, incoming feedback, feedback polls, and surveys (for more information, see https://www.hotjar.com/). Hotjar thus helps us to offer you a better user experience and a better service. On the one hand, it offers a good analysis of the online behaviour, on the other we also receive good feedback about the quality of our website, because in addition to all the analytical aspects, we also want to know your opinion about our website. And that's exactly what's possible with the feedback tool.
Why do we use Hotjar on our website?
In recent years, the importance of user experience on websites has increased sharply. And for good reason. A website should be structured in such a way that you feel comfortable as a visitor and can easily find your way around. Thanks to Hotjar's analysis and feedback tools, we can make our website and offering more attractive. Hotjar's heat maps are particularly valuable to us. Heat maps are a type of representation for visualising data. Through Hotjar's heat maps, for example, we see exactly what you like to click, tap and where you scroll to.
What data does Hotjar store?
As you browse our website, Hotjar automatically collects information about your user behaviour. In order to collect this information, we have installed our own tracking code on our website. The following data concerning your computer or browser can be collected:
Cookies also store data that is placed on your computer (usually in your browser). They do not collect any personal data. In principle, Hotjar does not pass on any collected data to third parties. However, Hotjar expressly points out that it is sometimes necessary to share data with Amazon Web Services. In that case, parts of your information are stored on their servers. However, Amazon is bound by a confidentiality obligation not to disclose this data.
Only a limited number of people (Hotjar employees) have access to the stored information. The Hotjar servers are protected by firewalls and IP restrictions (access only from approved IP addresses). Firewalls are security systems that protect computers from unwanted network access. They are intended to serve as a barrier between Hotjar's secure internal network and the Internet. Hotjar also uses third-party companies for its services, such as Google Analytics or Optimizely. These companies may also store information that your browser sends to our website.
The following cookies are used by Hotjar. Since we refer, among other things, to the cookie list from Hotjar's privacy policy under https://www.hotjar.com/legal/policies/cookie-information, an exemplary value is not available for every cookie. The list shows examples of the Hotjar cookies used and does not claim to be exhaustive.
Name: ajs_anonymous_id
Value: %2258832463-7cee-48ee-b346-a195f18b06c3%22111593631-5
Purpose: The cookie is normally used for analysis purposes and helps to count visitors to our website by tracking whether you have ever visited this page before.
Expiry date: after one year
Name: ajs_group_id
Value: 0
Purpose: This cookie collects data about user behaviour. These data can then be assigned to a specific visitor group based on the similarities of website visitors.
Expiry date: after one year
Name: _hjid
Value: 699ffb1c-4bfb-483f-bde1-22cfa0b59c6c
Purpose: The cookie is used to maintain a Hotjar user ID that is unique to the website in the browser. In this way, the user behaviour can be assigned to the same user ID on the next visits.
Expiry date: after one year
Name: _hjMinimizedPolls
Value: 462568111593631-8
Purpose: Whenever you minimise a feedback poll widget, Hotjar sets this cookie. The cookie ensures that the widget actually remains minimised when you browse our pages.
Expiry date: after one year
Name: _hjIncludedInSample
Value: 1
Purpose: This session cookie is set to inform Hotjar if you are one of the selected people (sample) used to create funnels.
Expiry date: after one year
Name: _hjClosedSurveyInvites
Purpose: This cookie is set when you see an invitation to a feedback survey via a pop-up window. The cookie is used to ensure that this invitation is only shown once to you.
Expiry date: after one year
Name: _hjDonePolls
Purpose: As soon as you end a feedback "question round" with the so-called Feedback Poll widget, this cookie is set in your browser. This prevents Hotjar from sending you the same surveys again in the future.
Expiry date: after one year
Name: _hjDoneTestersWidgets
Purpose: This cookie is used as soon as you enter your data in the "Recruit User Tester Widget". With this widget we want to hire you as a tester. The cookie is used to prevent this form from continuously appearing.
Expiry date: after one year
Name: _hjMinimizedTestersWidgets
Purpose: This cookie is set to ensure that the "Recruit User Tester" actually remains minimised on all our pages once you have minimised it.
Expiry date: after one year
Name: _hjShownFeedbackMessage
Purpose: This cookie is set when you have minimised or supplemented the incoming feedback. This is done so that the incoming feedback is immediately loaded in minimised form when you navigate to another page where it should be displayed.
Expiry date: after one year
For how long and where is the data stored?
We have installed a tracking code on our website that is transferred to the Hotjar servers in Ireland (EU). This tracking code contacts Hotjar's servers and sends a script to your computer or end device with which you access our page. The script collects certain data related to your interaction with our website. These data are then sent to Hotjar's servers for processing. Hotjar has imposed a 365-day data retention period on itself. This means that all data that Hotjar has collected and which are older than one year will be automatically deleted.
How can I delete my data or prevent data storage?
Hotjar does not store any personal information about you for the analysis. The company even advertises with the slogan "We track behaviour, not individuals". You also always have the possibility to prevent the collection of your data. All you need to do is go to the "Opt-out page" and click "Disable Hotjar". Please note that deleting cookies, using your browser's private mode or using another browser will result in the collection of data again. You can also activate the "Do Not Track" button in your browser. In the Chrome browser, for example, you need to click on the three bars in the top right corner and go to "Settings", where you will find the option "Send a "Do Not Track" request with browser accesses" in the "Privacy" section. Now you only need to activate this button and then no data is collected by Hotjar.
For more details about the Privacy Policy and what data Hotjar collects and how, see https://www.hotjar.com/legal/policies/privacy?tid=111593631.
Sendinblue Privacy Policy
You can subscribe to our newsletter free of charge on our website. To make this work, we use the sendinblue email delivery service for our newsletter. This is a service provided by the German company Sendinblue GmbH, Köpenicker Str. 126, 10179 Berlin.
We would of course be delighted if you were to subscribe to our newsletter. In this way, we can always keep you up-to-date and at first hand with what is happening in our company. However, you should know that when you subscribe to the newsletter, all the data you enter (such as your email address or your first and last name) is stored and managed on our server and at Sendinblue. This is also personal data. For example, in addition to the time and date of subscribing, your IP address is also stored. In the process of subscribing, you also agree that we can send you the newsletter and your attention is drawn to this privacy policy.
The newsletter service also offers us helpful analysis possibilities. This means that when we send a newsletter, we find out, for example, if and when the newsletter was opened by you. The software also recognises and records whether and on which link you click in the newsletter. This information helps enormously to adapt and optimise our service to your wishes and concerns. After all, we naturally want to offer you the best possible service. In addition to the data mentioned above, data concerning your user behaviour is also stored.
You can revoke your consent to this data processing at any time. For example, if you click the unsubscribe link directly in the newsletter. After unsubscribing, the personal data will be deleted from our server and from the Sendinblue servers located in Germany. You have a right to free information about your stored data and, if necessary, a right to deletion, blocking or rectification.
If you would like to obtain more detailed information about data processing, we recommend the company's privacy policy at https://www.sendinblue.com/legal/privacypolicy/ and also the following information page at https://www.sendinblue.com/information-for-email-recipients/
Google Ads (Google AdWords) Conversion Tracking Privacy Policy
We use Google Ads (formerly Google AdWords) as an online marketing measure to promote our products and services. In this way, we want to make more people aware of the high quality of our offers on the Internet. As part of our advertising measures through Google Ads, we use the conversion tracking from Google Inc. on our website. In Europe, however, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With the help of this free tracking tool, we can better adapt our advertisements to your interests and needs. In the following article, we want to go into more detail about why we use conversion tracking, what data is stored and how you can prevent this data storage.
What is Google Ads Conversion Tracking?
Google Ads (formerly Google AdWords) is Google Inc's proprietary online advertising system. We are convinced of the quality of our offer and want as many people as possible to get to know our website. Google Ads offers the best platform for this in the online area. Of course, we also want to gain an accurate overview of the cost-benefit factor of our advertising. That's why we use the conversion tracking tool from Google Ads.
But what is a conversion? A conversion occurs when you switch from being merely an interested website visitor to being an acting visitor. This happens whenever you click our ad and then perform another action, such as visiting our website. With Google's conversion tracking tool, we record what happens after a user clicks our Google Ads ad. For example, we can see whether products are purchased, services are used or whether users have subscribed to our newsletter.
Why do we use Google Ads conversion tracking on our website?
We use Google Ads to draw attention to our offer on other websites as well. The aim is for our advertising campaigns to really only reach those people who are interested in our offers. With the conversion tracking tool, we can see which keywords, ads, ad groups and campaigns lead to the desired customer actions. We see how many customers interact with our ads on a device and then perform a conversion. This data enables us to calculate our cost-benefit factor, measure the success of individual advertising measures, and thus optimise our online marketing measures. We can also use the data we have gained to make our website more interesting for you and to tailor our advertising even more individually to your needs.
What data is stored with Google Ads conversion tracking?
We have included a conversion tracking tag or code snippet on our website in order to better analyse certain user actions. If you now click one of our Google Ads ads, the "Conversion" cookie from a Google domain is stored on your computer (usually in the browser) or mobile device. Cookies are small text files that store information on your computer.
Here is the data of the most important cookies for the Google conversion tracking:
Name: Conversion
Value: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ111593631-3
Purpose: This cookie stores every conversion you make on our site after you have come to us via a Google ad.
Expiry date: after 3 months
Name: _gac
Value: 1.1558695989.EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE
Purpose: This is a classic Google Analytics cookie and is used to record various actions on our website.
Expiry date: after 3 months
Note: The _gac cookie appears only in conjunction with Google Analytics. The above list is not exhaustive, as Google repeatedly uses other cookies for analytical evaluation.
As soon as you complete an action on our website, Google recognises the cookie and stores your action as a so-called conversion. As long as you are browsing our website and the cookie has not yet expired, we and Google will recognise that you have found us via our Google Ads ad. The cookie is read out and sent back to Google Ads with the conversion data. It is also possible that other cookies may be used to measure conversions. Google Ads conversion tracking can be further refined and improved with the help of Google Analytics. With ads that Google displays in different places on the web, cookies named "__gads" or "_gac" may be placed under our domain. Various campaign information from analytics.js with the _gac cookie has been stored since September 2017. The cookie stores these data as soon as you visit one of our pages for which the automatic tagging of Google Ads has been set up. Unlike cookies set for Google domains, Google can only read these conversion cookies if you are on our website. We do not collect or receive any personal data. We get a report from Google with statistical evaluations. For example, we find out the total number of users who clicked our ad and we see which advertising measures were well received.
For how long and where is the data stored?
At this point, we would like to point out that we have no influence on how Google otherwise uses the data collected. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personal data. The cookies named "Conversion" and "_gac" (which is used in conjunction with Google Analytics) have an expiry date of 3 months.
How can I delete my data or prevent data storage?
You have the option not to participate in the Google Ads conversion tracking. You can block conversion tracking by disabling the Google Conversion Tracking cookie through your browser. In this case, you will not be included in the tracking tool statistics. You can change the cookie settings in your browser at any time. This works a little differently with each browser. A guide to managing cookies in your browser can be found here:
If you generally do not want cookies, you can set up your browser to always inform you when a cookie is to be set. This allows you to decide with each individual cookie whether or not to allow the cookie. Downloading and installing this browser plug-in at https://support.google.com/ads/answer/7395996 will also disable all "advertising cookies". Keep in mind that by disabling these cookies, you are not preventing the ads, only the personalised advertising.
By certifying the US-European Privacy Shield data protection convention, the American company Google LLC must comply with the data protection laws in force in the EU. If you would like to learn more about data protection at Google, we recommend Google's general privacy policy: https://policies.google.com/privacy?hl=de.
Embedded social media elements - privacy policy
We include elements of social media services on our website in order to display images, videos and texts.
By visiting pages that these elements represent, data are transferred from your browser to the respective social media service and stored there. We do not have access to these data.
The following links will take you to the pages of the respective social media services, where they explain how they handle your data:
Facebook Privacy Policy
We use selected tools from Facebook on our website. Facebook is a social media network of Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland. With the help of these tools, we can make you and people who are interested in our products and services the best possible offer. Below we give you an overview of the various Facebook tools, what data is sent to Facebook and how you can delete this data.
What are Facebook Tools?
In addition to many other products, Facebook also offers the so-called "Facebook Business Tools". This is the official name of Facebook. However, since the term is hardly known, we decided to call it just Facebook Tools. These include, among others:
Through these tools Facebook extends its services and has the possibility to get information about user activities outside of Facebook.
Why do we use Facebook Tools on our website?
We want to show our services and products only to people who are really interested in them. With the help of advertisements, (Facebook Ads) we can reach precisely these people. However, in order to show users suitable advertising, Facebook needs information about people's wishes and needs. In this way, information about the user behaviour (and contact details) is made available to the company on our website. As a result, Facebook collects better user data and can display the appropriate advertising for our products or services to interested people. The tools thus make tailor-made advertising campaigns possible on Facebook.
Data concerning your behaviour on our website are referred to by Facebook as "event data". They are also used for measurement and analysis services. Facebook can thus create "campaign reports" on our behalf about the effect of our advertising campaigns. Furthermore, through analyses we get a better insight into how you use our services, website or products. In this way, we optimise your user experience on our website with some of these tools. For example, you can use the social plug-ins to share content on our site directly on Facebook.
What data are stored by Facebook Tools?
Through the use of individual Facebook Tools, personal data (customer data) may be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address may be sent.
Facebook uses this information to match the data with the data that it has of you (if you are a Facebook member). Before customer data is transmitted to Facebook, a so-called "hashing" takes place. This means that a data record of any size is transformed into a string. This is also used to encrypt data.
In addition to the contact details, "event data" are also transmitted. "Event Data" refers to the information that we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it obtains with third parties (such as advertisers), unless the company has explicit permission or is legally required to do so. "Event data" can also be linked to contact details. This allows Facebook to offer better personalised advertising. After the aforementioned matching process, Facebook deletes the contact details.
In order to deliver ads in an optimised manner, Facebook uses the event data only if they have been combined with other data (which were collected by Facebook in other ways). Facebook also uses these event data for security, protection, development and research purposes. Much of this data is transmitted to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, different numbers of cookies are created in your browser. We go into more detail about individual Facebook cookies in the descriptions of the individual Facebook Tools. General information about the use of Facebook cookies can also be found at https://www.facebook.com/policies/cookies.
For how long and where is the data stored?
Basically, Facebook stores data until they are no longer needed for its own services and Facebook products. Facebook has servers distributed all over the world where its data are stored. However, customer data will be deleted within 48 hours after it has been matched with your own user data.
How can I delete my data or prevent data storage?
In accordance with the General Data Protection Regulation, you have the right to information about your stored data and to its rectification, portability and deletion.
A complete deletion of the data will only take place if you delete your Facebook account completely. Here's how to delete your Facebook account:
The storage of the data that Facebook receives via our website is carried out, among other things, by cookies (e.g. for social plugins). In your browser you can disable, delete or manage single cookies or all cookies. Depending on which browser you are using, this works in different ways. The following instructions show you how to manage cookies in your browser:
If you generally do not want cookies, you can set up your browser to always inform you when a cookie is to be set. This allows you to decide for each cookie whether or not to allow it.
Facebook is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. More information can be found at https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC. We hope we have provided you with the most important information about the use of Facebook Tools and data processing by them. If you want to learn more about how Facebook uses your data, we recommend the privacy policies at https://www.facebook.com/about/privacy/update.
Instagram Privacy Policy
We have installed functions of Instagram on our website. Instagram is a social media platform of Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Facebook Inc. since 2012 and is one of Facebook's products. Embedding is the name given to the embedment of Instagram content in our website. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. When you visit pages of our website that have an Instagram function integrated, data are transmitted to, stored and processed by Instagram. Instagram uses the same systems and technologies as Facebook. Your data are thus processed across all Facebook companies.
In the following, we want to give you a more detailed insight into why Instagram collects data, what data they are, and how you can largely control the processing of the data. Since Instagram is part of Facebook Inc., we obtain our information on the one hand from the Instagram guidelines and on the other from the Facebook privacy policies themselves.
What is Instagram?
Instagram is one of the world's most popular social media networks. Instagram combines the benefits of a blog with the benefits of audio-visual platforms such as YouTube or Vimeo. You can upload photos and short videos to "Insta" (as many of the users call the platform) and edit them with different filters and also distribute them on other social networks. And if you don't want to be active yourself, you can just follow other interesting users.
Why do we use Instagram on our website?
Instagram is the social media platform that has really taken off in recent years. And, of course, we have also responded to this boom. We want you to feel as comfortable as possible on our website. That is why a varied preparation of our contents is a matter of course for us. Through the embedded Instagram features, we can enrich our content with helpful, fun or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected may also be of use to us for personalised advertising on Facebook. Hence, our ads are only shown to people who are really interested in our products or services.
Instagram also uses the collected data for measurement and analysis purposes. We get summarised statistics and thus more insight into your wishes and interests. It is important to mention that these reports do not personally identify you.
What data is stored by Instagram?
If you come across one of our pages that has Instagram function (such as Instagram images or plug-ins), your browser will automatically connect to Instagram's servers. Data are sent to, stored and processed by Instagram, regardless of whether you have an Instagram account or not. These data include information about our website, about your computer, about purchases made, about advertisements you see and how you use our website. Furthermore, the date and time of your interaction with Instagram are also saved. If you have an Instagram account and are logged in, Instagram stores significantly more data about you.
Facebook distinguishes between customer data and event data. We assume that this is exactly the same with Instagram. Customer data include, for example, name, address, telephone number and IP address. These customer data will not be transmitted to Instagram until you have been "hashed" beforehand. Hashing means turning a data record into a character string. This allows the contact details to be encrypted. In addition, the above-mentioned "event data" are also transmitted. By "event data" Facebook - and therefore also Instagram – means data concerning your user behaviour. Contact details may also be combined with event data. The contact details collected will be matched to the data Instagram already has for you.
The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on the Instagram functions you use and whether you have an Instagram account yourself, different amounts of data are stored.
We assume that the data processing works the same with Instagram as with Facebook. This means: if you have an Instagram account or visited www.instagram.com, Instagram has set at least one cookie. If this is the case, your browser will send info to Instagram via the cookie as soon as you come into contact with an Instagram function. At the latest after 90 days (after matching) these data will be deleted or anonymised. Although we have concerned ourselves intensively with Instagram's data processing, we can't say exactly what data Instagram collects and stores.
In the following, we show you cookies, which are at least set in your browser when you click an Instagram function (such as a button or an Insta image). In our test, we assume that you don't have an Instagram account. If you are logged in to Instagram, of course, significantly more cookies will be set in your browser.
These cookies were used in our test:
Name: csrftoken
Value: ""
Purpose: This cookie is most likely set for security reasons to prevent counterfeiting of requests. However, we were not able to find out more precisely.
Expiry date: after one year
Name: mid
Value: ""
Purpose: Instagram sets this cookie in order to optimise its own services and offerings inside and outside Instagram. The cookie sets a unique user ID.
Expiry date: at the end of the session
Name: fbsr_111593631124024
Value: no information
Purpose: This cookie stores the log-in request for users of the Instagram app.
Expiry date: at the end of the session
Name: rur
Value: ATN
Purpose: This is an Instagram cookie that ensures functionality on Instagram.
Expiry date: at the end of the session
Name: urlgen
Value: "{"194.96.75.33": 1901}:1iEtYv:Y833k2_UjKvXgYe111593631”
Purpose: This cookie is used by Instagram for marketing purposes.
Expiry date: at the end of the session
Note: We cannot make any claim to completeness here. The cookies that are set in the individual case depend on the embedded functions and your use of Instagram.
For how long and where is the data stored?
Instagram shares the information you receive between Facebook companies with external partners and with people that you connect with around the world. The data processing takes place in compliance with its own data policy. Your data are distributed to Facebook servers around the world, among other things for security reasons. Most of these servers are located in the United States.
How can I delete my data or prevent data storage?
Thanks to the General Data Protection Regulation, you have the right to information, portability, rectification and deletion of your data. You can manage your data in the Instagram settings. If you want to completely delete your data on Instagram, you need to permanently delete your Instagram account.
Here's how to delete your Instagram account:
First, open the Instagram app. On your profile page, go to the bottom and click on "Help section". Now the company's website opens. On the web page, click "Account management" and then click "Delete your account".
If you completely delete your account, Instagram deletes posts such as your photos and status updates. Information shared by other people about you does not belong to your account and will therefore not be deleted.
As already mentioned above, Instagram stores your data primarily through cookies. You can manage, deactivate or delete these cookies in your browser. Depending on your browser, the management always works a bit differently. Here we show you the instructions for the most important browsers.
You can also set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.
Instagram is a subsidiary of Facebook Inc. and Facebook is an active participant in the EU-U.S. Privacy Shield Framework. This framework ensures correct data transmission between the USA and the European Union. You can find out more about this at https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC. We have tried to provide you with the most important information about data processing by Instagram. You can take a closer look at Instagram's privacy policies at https://help.instagram.com/519522125107875
.
LinkedIn Privacy Policy
On our website, we use social plug-ins of the social media network LinkedIn from the LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. The social plug-ins can be feeds, the sharing of content, or linking to our LinkedIn page. The social plug-ins are clearly marked with the well-known LinkedIn logo and allow, for example, interesting content to be shared directly via our website. LinkedIn Ireland Unlimited Company, Wilton Place in Dublin is responsible for data processing for the European Economic Area and Switzerland.
By embedding such plug-ins, data can be sent to, stored and processed by LinkedIn. In this privacy policy, we want to inform you about what data are involved, how the network uses these data and how you can manage or prevent data storage.
What is LinkedIn?
LinkedIn is the largest social network for business contacts. Unlike Facebook, for example, the company focuses exclusively on building business contacts. Companies can present services and products on the platform and establish business relationships. Many people also use LinkedIn to find a job or to find suitable employees for their own company. In Germany alone, the network has more than 11 million members. In Austria, there are about 1.3 million.
Why do we use LinkedIn on our website?
We know how busy you are. You can't track all social media channels individually, even if, as in our case, it would be worthwhile. Because we continuously post interesting news or reports that are worth spreading. That's why we have created the possibility to share interesting content directly on LinkedIn or to refer directly to our LinkedIn page. We regard built-in social plug-ins as an advanced service on our website. The data that LinkedIn collects also help us to show possible advertising measures only to people who are interested in our offerings.
What data are stored by LinkedIn?
LinkedIn does not store any personal data just through the integration of the social plug-ins. LinkedIn calls these data generated by plug-ins "passive impressions". However, if you click on a social plug-in to share our content, for example, the platform stores personal data as so-called "active impressions", regardless of whether you have a LinkedIn account or not. If you are logged in, the data collected will be assigned to your account.
Your browser connects directly to LinkedIn servers when you interact with our plug-ins. In this way, the company logs various usage data. In addition to your IP address, these data may include, for example, login data, device information or information about your Internet or mobile phone provider. If you access LinkedIn services from your smartphone, your location can also be determined (after you have allowed it). LinkedIn can also share these data with third-party advertisers in a "hashed" form. Hashing means turning a data record into a character string. This allows the data to be encrypted in such a way that people can no longer be identified.
Most data concerning your user behaviour is stored in cookies. These are small text files that are usually set in your browser. LinkedIn can also use web beacons, pixel tags, display tags and other device identifiers.
Various tests also show which cookies are set when a user interacts with a social plug-in. We cannot claim that the data found is complete, and this serves only as an example. The following cookies were set without being logged in to LinkedIn:
Name: bcookie
Value: =2&34aab2aa-2ae1-4d2a-8baf-c2e2d7235c16111593631-
Purpose: This cookie is a so-called "browser ID cookie" and therefore stores your identification number (ID).
Expiry date: After 2 years
Name: long
Value: v=2&lang=de-de
Purpose: This cookie stores your default or preferred language.
Expiry date: after the end of the session
Name: lidc
Value: 1818367:t=1571904767:s=AQF6KNnJ0G111593631…
Purpose: This cookie is used for routing. Routing records the ways you come to LinkedIn and how you navigate the website there.
Expiry date: after 24 hours
Name: rtc
Value: kt0lrv3NF3x3t6xvDgGrZGDKkX
Purpose: No further information could be found about this cookie.
Expiry date: after 2 minutes
Name: JSESSIONID
Value: ajax:1115936312900777718326218137
Purpose: This is a session cookie that LinkedIn uses to maintain anonymous user sessions through the server.
Expiry date: after the end of the session
Name: bscookie
Value: “v=1&201910230812…
Purpose: This cookie is a security cookie. LinkedIn describes it as a Secure Browser ID cookie.
Expiry date: after 2 years
Name: fid
Value: AQHj7Ii23ZBcqAAAA…
Purpose: No further information could be found about this cookie.
Expiry date: after 7 days
Note: LinkedIn also works with third-party vendors. That's why we recognised the two Google Analytics cookies _ga and _gat during our test.
For how long and where is the data stored?
In principle, LinkedIn retains your personal data for as long as the company deems necessary in order to provide its own services. However, LinkedIn deletes your personal information when you delete your account. In some exceptional cases, LinkedIn retains some data in aggregated and anonymised form even after you delete your account. Once you delete your account, other people won't be able to see your data within a day. LinkedIn generally deletes the data within 30 days. However, LinkedIn retains data if it is required to do so by law. Data that can no longer be assigned to people will remain stored even after the account is closed. The data are stored on various servers in America and probably also in Europe.
How can I delete my data or prevent data storage?
You have the right to access and delete your personal data at any time. In your LinkedIn account, you can manage, change and delete your data. You can also request a copy of your personal data from LinkedIn.
Here's how to access the account information in your LinkedIn profile:
In LinkedIn, click your profile icon and select the "Settings and Privacy" section. Now click "Privacy" and then, in the "How LinkedIn uses your data" section, click "Change". In just a short time, you can download selected data about your web activity and account history.
You also have the option in your browser to prevent LinkedIn processing your data. As already mentioned above, LinkedIn stores most of the data via cookies that are set in your browser. You can manage, deactivate or delete these cookies. The management works slightly differently, depending on which browser you have. The instructions for the most common browsers can be found here:
You can also set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.
LinkedIn is an active participant in the EU-U.S. Privacy Shield Framework. This framework ensures correct data transmission between the USA and the European Union. You can find out more about this at https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0. We have tried to provide you with the most important information about data processing by LinkedIn. At https://www.linkedin.com/legal/privacy-policy, you can find out more about data processing by the LinkedIn social media network.
Pinterest Privacy Policy
On our website, we use buttons and widgets of the social media network Pinterest by Pinterest Inc.,808 Brannan Street, San Francisco, CA 94103, USA.
By accessing pages that use such functions, data (IP address, browser data, date and time, cookies) are transmitted to, stored and evaluated by Pinterest.
The privacy policy, as well as details regarding what information Pinterest collects and how it uses it, can be found at https://policy.pinterest.com/en/privacy-policy.
YouTube Privacy Policy
We have integrated YouTube videos in our website. This allows us to present interesting videos to you directly on our page. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit a page on our website in which a YouTube video is embedded, your browser automatically connects to the YouTube or Google servers. Different data are transferred (depending on the settings). Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all data processing in Europe.
Below, we want to explain to you in more detail what data is being processed, why we have integrated YouTube videos and how you can manage or delete your data.
What is YouTube?
On YouTube, users can watch, rate, comment on and upload videos for free. Over the past few years, YouTube has become one of the world's most important social media channels. So that we can display videos on our website, YouTube provides a snippet of code that we have integrated into our site.
Why do we use YouTube videos on our website?
YouTube is the video platform with the most visitors and the best content. We strive to provide you with the best possible user experience on our website. And of course, that should include interesting videos. In addition to our texts and images, we provide you with other helpful content with our embedded videos. In addition, the embedded videos make it easier to find our website using the Google search engine. Even when we run ads through Google Ads, thanks to the data collected, Google can really only show these ads to people who are interested in our offerings.
What data are stored by YouTube?
Once you visit one of our pages in which a YouTube video is embedded, YouTube sets at least one cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can map your interactions to your profile, mostly using cookies. These include data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution, or your Internet service provider. Additional data may include contact details, any reviews, the sharing of content via social media, or the adding of videos to your favourites on YouTube.
If you're not signed in to a Google account or YouTube account, Google stores data with a unique identifier associated with your device, browser or app. So, for example, your preferred language setting is retained. However, a lot of interaction data cannot be saved because fewer cookies are set.
In the list below, we show cookies that were set in the browser in a test. On the one hand, we show cookies that are set without being logged in to a YouTube account. On the other, we show cookies that are set when logged in to the account. We cannot claim that the list is complete because the user data always depends on the interactions on YouTube.
Name: YSC
Value: b9-CV6ojI5Y111593631-1
Purpose: This cookie registers a unique ID in order to store statistics of the video being watched.
Expiry date: after the end of the session
Name: PREF
Value: f1=50000000
Purpose: This cookie also registers your unique ID. Google gets statistics about how to use YouTube videos on our website via PREF.
Expiry date: after 8 months
Name: GPS
Value: 1
Purpose: This cookie registers your unique ID on mobile devices to track the GPS location.
Expiry date: after 30 minutes
Name: VISITOR_INFO1_LIVE
Value: 95Chz8bagyU
Purpose: This cookie tries to estimate the bandwidth of the user on our web pages (with embedded YouTube video).
Expiry date: after 8 months
Other cookies that are set when you are logged in with your YouTube account:
Name: APISID
Value: zILlvClZSkqGsSwI/AU1aZI6HY7111593631-
Purpose: This cookie is used to create a profile about your interests. The data are used for personalized advertisements.
Expiry date: after 2 years
Name: CONSENT
Value: YES+AT.de+20150628-20-0
Purpose: The cookie stores the status of a user's consent to the use of different services from Google. CONSENT is also used for security to check users and protect user data from unauthorized attacks.
Expiry date: after 19 years
Name: HSID
Value: AcRwpgUik9Dveht0I
Purpose: This cookie is used to create a profile about your interests. These data help to display personalized ads.
Expiry date: after 2 years
Name: LOGIN_INFO
Value: AFmmF2swRQIhALl6aL…
Purpose: This cookie stores information about your login data.
Expiry date: after 2 years
Name: SAPISID
Value: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM
Purpose: This cookie works by uniquely identifying your browser and device. It is used to create a profile about your interests.
Expiry date: after 2 years
Name: SIDCC
Value: oQfNKjAsI111593631-
Purpose: This cookie stores your Google Account ID and your last login time in digitally signed and encrypted form.
Expiry date: after 2 years
Name: SIDCC
Value: AN0-TYuqub2JOcDTyL
Purpose: This cookie stores information about how you use the website and what advertisements you may have seen before you visited our site.
Expiry date: after 3 months
For how long and where is the data stored?
The data that YouTube receives and processes from you are stored on the Google servers. Most of these servers are located in America. At https://www.google.com/about/datacenters/inside/locations/?hl=en, you can see exactly where Google's data centres are located. Your data are distributed across the servers. This way, the data can be retrieved more quickly and are better protected against manipulation.
Google stores the data collected for different lengths of time. You can delete some data at any time, others are automatically deleted after a limited time and some are stored by Google for a long time. Some data (such as items from "My Activity", photos or documents, products) stored in your Google Account will remain stored until you delete them. Even if you're not signed in to a Google Account, you can delete some data linked with your device, browser or app.
How can I delete my data or prevent data storage?
Basically, you can delete data in the Google account manually. The automatic function for the deletion of location and activity data, which was introduced in 2019, stores information for either 3 or 18 months, depending on your decision, and then deletes it.
Regardless of whether you have a Google account or not, you can configure your browser to delete or disable cookies. Depending on which browser you are using, this works in different ways. The following instructions show you how to manage cookies in your browser:
If you generally do not want cookies, you can set up your browser to always inform you when a cookie is to be set. This allows you to decide for each cookie whether or not to allow it. Since YouTube is a subsidiary of Google, there is a common privacy policy. If you would like to learn more about how your data is handled, we recommend the privacy policy at https://policies.google.com/privacy?hl=en.
YouTube Subscribe Button Privacy Policy
We have integrated the YouTube Subscribe Button into our website. You can usually recognise the button by the classic YouTube logo. The logo shows the words "Subscribe" or "YouTube" in white against a red background, and to the left of that the white "Play" icon. However, the button may also be displayed in a different design.
Our YouTube channel always offers you funny, interesting or exciting videos. With the built-in "Subscribe" button, you can subscribe to our channel directly from our website and do not have to go to the YouTube website. We want to make it as easy as possible for you to access our comprehensive content. Please note that YouTube can store and process data from you as a result.
If you see a built-in subscription button on our site, YouTube sets at least one cookie – according to Google. This cookie stores your IP address and our URL. In this way, YouTube can also obtain information about your browser, your approximate location and your default language. During our test, the following four cookies were set without being logged in to YouTube:
Name: YSC
Value: b9-CV6ojI5111593631Y
Purpose: This cookie registers a unique ID in order to store statistics of the video being watched.
Expiry date: after the end of the session
Name: PREF
Value: f1=50000000
Purpose: This cookie also registers your unique ID. Google gets statistics about how to use YouTube videos on our website via PREF.
Expiry date: after 8 months
Name: GPS
Value: 1
Purpose: This cookie registers your unique ID on mobile devices to track the GPS location.
Expiry date: after 30 minutes
Name: VISITOR_INFO1_LIVE
Value: 11159363195Chz8bagyU
Purpose: This cookie tries to estimate the bandwidth of the user on our web pages (with embedded YouTube video).
Expiry date: after 8 months
Note: These cookies were set after a test and we cannot claim that the list is complete.
If you are logged into your YouTube account, YouTube can use cookies to store many of your actions/interactions on our website and associate them with your YouTube account. For example, YouTube obtains information about how long you browse our site, what type of browser you use, what screen resolution you prefer or what actions you take.
YouTube uses these data to improve its own services and offerings, and to provide analyses and statistics to advertisers (who use Google Ads).
Source: Created with the data protection generator of AdSimple® blog marketing in cooperation with bauguide.